Startups are booming. This year, 24 startup companies have already been valued at over $1 billion – that’s twice as many as in the entirety of 2014 (according to research firm CB Insights). Among these heavyweights: Zenefits, a developer of human resources software, Oscar Health Insurance, and the enterprise software company MarkLogic.
In order to stay relevant and growing in the digital age, companies have to transform or perish. Every company, even complete industries are just a startup away to be put out of business. It is not a surprise that companies like Apple (a computer manufacturer) is now with its iTunes Store, the top music retailer in the US. Startups of the digital world are not far behind for such disruptions.
“IN THE DIGITAL AGE, STARTUPS ARE CHANGING AND DISRUPTING BUSINESSES AT A RECORD SPEED LIKE NEVER BEFORE”
MEET THE CORPORATE ENTREPRENEURS…
employees with the potential to:
- Identify or create opportunities
- Gather the necessary resources
- Provide the drive to create economic value
So, more than just having an idea, its having the desire and resilience to bring it to life.
Anyone can have ideas, but not everybody is an entrepreneur.
WHY CORPORATE ENTREPRENEURS?
Reason #1: Employee retention
Millennials account for the majority of the workforce in the US and by 2020 the world. They are realizing that starting a company, even if it crashes and burn, teaches them more in two years than sitting in a cubicle for 20 years.
“The ability to attract, develop, and retain young leaders will make or break a company in the coming years… Millennials are less interested in running your company than running their own”
– Deloitte Global Millennial Research.
Reason #2: Acceleration of internal innovation process
For most companies, the current tools, strategies, policies and procedures needed for innovation, have become extremely cumbersome, slowing down the conditions for sustainable growth.
Corporate Entrepreneurs help accelerate the innovation process by creating new business opportunities in a neutral setting, rid of procedural complications and company politics.
Reason #3: Creating the next competitive advantage from inside knowledge
While startups have the speed and the possibility of disrupting certain industries, most of them are acting from a low level knowledge. For most startups, their starting point is to solve a personal problem that can be also the problem of potential customers.
In contrast, the so-called Type 3 Startup (challengers) are focused on Enterprise software or Hi-tech and rely heavily on the insights, knowledge and experience of industry insiders. It is therefore better for companies to look inward instead of looking for outsiders.
We understand the importance of bridging the knowledge gap between strategy and implementation. We apply the complete business design value chain, from idea to validation to prototype to final implementation.
Brains & Hearts is more than an agency. We are a partner.
Our clients lead highly complex industries and need an agency that understands what they do and, more importantly, what they require to succeed.
That’s why we like to listen even more than we like to talk. That’s why we’re able to combine an outsider’s critical and creative perspective with an insider’s expertise and experience.