Branding belongs to storytellers who can understand the user in the context of modern and mobile life. Brands have moved from creating a fantasy world to offering real value to their fans.
Technology enables us to anticipate needs, open feedback channels and understand what customers really want and need. Brands are no longer defined by a set of values, but also by what they can do for their customers.
For a mobile, always on and always connected generation, branding requires a deep understanding of the various experience touch-points customers have with your brand. This makes even more imperative that your brand experience is delivered in a consistent manner whether online, in-store, on mobile, on the go, social media…etc. Millenials are a very unforgiving group and when they sense when a brand is not sincere, it can be perceived as dishonest.
In markets where brands are copying each other, it pays off to be different, unique and relevant. We believe we can help you define what your brand stands for, find its voice, shape its image and deliver a consistent experience.
“TOGETHER WITH THE AGENCY WE’VE CREATED A CONSISTENT BRAND EXPERIENCE, WELL TRANSLATED ACROSS THE BOARD”.
– Patrick Kessler,
Atlas Copco Gas & Process.
OUR BRAND DEVELOPMENT PROCESS
MIND THE GAP
One of the toughest challenges companies face in achieving good branding is that their STRATEGY gets separated from CREATIVITY.
If strategic considerations and creative implementation aren’t working together, the purpose of the brand gets lost. The result of that loss is severe cognitive dissonance among the brand’s audience.
Just imagine what an inconsistent use of language and visual identity on your WEBSITE, your BUSINESS CARDS, your BROCHURES, your VIDEOS and your COMPANY PRESENTATIONS would do to your brand. Making it matter to your audience would feel like running a marathon wearing flip flops.
- Brand Positioning & Brand Architecture
- Brand Definition Workshop
- Experience Strategy
- Employer Branding
- Brand Management
Brand Identity & Experience
- Corporate Identity
- Corporate Design
- Brand Communication
- Digital Assets Management (Brand Garage)
- Consumer Branding & Packaging
- Brand Guidelines
- Brand Books
- Roll Out & Implementation
- Project Management
- Employee Training
- Trade Shows
- Trade Show Both Design
- Environmental Branding
- Venue/Event Branding
- Logistics and Project Management
Photography & Film
- Visual Concept & Strategy
- Product Photography
- Image Video
- Motion Design
- Video Effects
- Post Production
OUR JOB IS TO ENSURE THAT STRATEGY AND CREATIVITY WORK TOGETHER TO BUILD A GREAT BRAND. FOR US, “GREAT” MEANS ANY PRODUCT, SERVICE OR ORGANIZATION FOR WHICH PEOPLE BELIEVE THERE IS NO SUBSTITUTE.
BRAND DEFINITION WORKSHOP
The brand development phase starts with a brand definition workshop.
Using several set of tools and models, we guide you through the process of understanding why your brand should matter to your audience and how to communicate it.
- Brainstorm brand positioning options to be tested with target audiences
- Reach common understanding of brand positioning, its purpose, and what makes it successful
- Confirm current customer/market performance and conduct a competitive analysis as input for the brand development
- Consider future trends and potential scenarios that might influence your market and customers
- Use the workshop findings to develop a visual and language identity
DIRECT FINDINGS OF THE WORKSHOP
- Finalized brand canvas
- Mood boards
- Key insights
- Competitor analysis / positioning
- Suggestions for a marketing strategy
This is a process our customers have trust for the past 10 years.
Ultimately, it gives us the right framework to convey the values of your brand in a unique and distinctive way.
We develop your visual and language identity to have a consistent experience across all customer touch-points.
Impressions of a brand workshop
Brains & Hearts is more than an agency. We are a partner.
Our clients lead highly complex industries and need an agency that understands what they do and, more importantly, what they require to succeed.
That’s why we like to listen even more than we like to talk. That’s why we’re able to combine an outsider’s critical and creative perspective with an insider’s expertise and experience.