How digital platforms are changing the way we consume high-quality produced fish and seafood.
How can a digital platform help Aquaculture answer to the demand of high-quality fish and seafood? Is there a viable economic future for this business model?
The increase of the world population — to approximately 9.7 billion by 2050 according to the UN — assuming consumption stays constant, constitutes an extra 40% demand for food production across the planet, making it one of the biggest challenges of our times. Currently, the significant majority of methods for mass-food production have shown to be less than adequate. Not only because most animal farming is cruel and unhealthy, but also unsustainable. On the other hand, the imminent threat of climate change becomes even more credible as we witness the damage of cultivable land and crops at a record speed. The price we pay for the production of low-cost food is catching up to us not only by the deterioration of our health but also the destruction of our resources.
Surprisingly, the demand for fish and seafood has also increased despite the increasing decimation of natural marine habitats, the growing global overfishing, and the incessant pollution of the ocean.
Aquaculture or Aquafarming as is commonly known is on the rise as an alternative for healthy and sustainable food production. Water cultivation enables Aquafarmers to generate vast amounts of high quality and sustainable fish and seafood. When done right, it dispenses with the use of pesticides, antibiotics, or other potentially harming substances, making it by far the safest, cleanest and most sustainable form of available mass-food production.
With the adoption of new tools and technological progress made in the process of breeding, growing, and harvesting, becoming an Aquafarmer is not as complicated as it used to be. Methods such as the Integrated multi-trophic aquaculture (IMTA) includes the creation of an ecosystem for different species where the by-products of one – including waste – are used as fertilizers and food for another. For this method to work, however, is critical to select the appropriate species and keep an eye on the population size. Otherwise, it becomes hard to maintain the conditions that allow the biological and chemical processes necessary to achieve the proper balance.
By using the IMTA method, each co-cultured species yield an individual commercial value, thus maximizing the total economic output. In 2013 World Bank projected that Aquaculture would supply at least 62% of the global consumption by 2030.
Financially speaking, Aquaculture is becoming not only a fine way of producing food but also a very lucrative business. New digital models of distribution, makes possible to bring good quality fish and seafood to more and more tables over time.
From the farm to your table
The perception that these type of businesses are aiming to cater wholesalers and not end consumers couldn’t be further from the truth. Thanks to digital platforms and delivery systems, is now possible to cut out the middleman and go directly from the farm to your table.
The perception that these type of businesses are aiming to cater wholesalers and not end consumers couldn’t be further from the truth. Thanks to digital platforms and delivery systems, is now possible to cut out the middleman and go directly from the farm to your table. Aquaculture represents a viable and healthy choice for fish and seafood lovers.
- You want to have friends over dinner on Saturday night and offer them your specialty: Fish with Coconut-Shallot Sauce.
- Go to the Aquaculture website and select the fish you want, while you read about how and where the fish grows.
- Choose the amount of fish you’d like. Order just as you would normally do from any other online store.
- Et Voilá, the fish is delivered to your door within 24hrs.
Simple. No hassle, no complications. Just good quality food. Enjoy.
About the Author(s)
Juan Tejeda is the Managing Director of digital business design agency Brains & Hearts (www.brainsandhearts.de). A forward-thinking designer and strategist, he specializes in concept and business development.